Egyptian and foreign visitors think of Alexandria as a fresh air city with beautiful sea sights. You can go there to relax, empty your mind in front of the sea, and enjoy a delicious meal of fish, seafood, or liver in the Alexandrian way.
People saw Alexandria’s brand as an experience, and feelings more than just some monuments or beaches. Most of the Egyptians have their memories and experiences in the city.
The logo was tested with a number of people and it gave most of them the same feeling of the sea and fresh air, some of them felt history too.
After that, we applied the identity on all the touchpoints needed, designing printings, tourist guides, App Ui, digital communication style, icon set, etc.