Filnady - Identity
Filnady is an interactive social platform for all professional athletes and amateurs that seeks to facilitate the practice of sports and discover different talents with competitions and entertainment content on their app. You can book all kinds of playgrounds and fields for any sport through the app, you can also participate in any academy through them and have a profile with all your achievements and evaluations. It was exciting to collaborate with them on creating a visual identity and system. They wanted the identity to communicate how Filnady is the club for anyone and everyone, and how it empowers people and finds talents. The t-shirt icon represents belonging to the club and promoting talents. We created an organic full-of-movement illustration style that focuses on people playing their favorite sports.
