Mosaab Coffee is a cafe based in Alexandria, Egypt. They serve different kinds of coffee to their customers, and they pay very great attention to quality.
When we worked on the rebranding we thought that we need to focus on this attention to quality and try to reflect it in the identity, Mosaab which is the name of the cafe and also the name of the owner who is very quality-oriented and customer-centric says that he makes coffee for people who really love it, understand it, and drink it every day.
We worked on a hand-lettered logo that emphasizes the Arabic name that he is well known by and we created it in a way that feels like a signature. We wanted to say that every cup of our coffee is checked and signed. Then we used the coffee and liquid textures in a very simple graphic style, featuring also part of the logotype.