Smart Cubers Egypt is the first official cube competition in Egypt from the World Cube Association WCA. The event took place in Hurghada on 22 June. Before this, they had no brand identity and they needed to develop their brand image which will be used for their on-ground events and online.
We worked on it featuring the cube outline illustration with the pyramid to represent Egypt and using colors from the Rubik cube colors. Now they have a strong and consistent visual presence, which made it easier to communicate with their audience and be well recognized.