Rio - Identity
Rio, the ice cream, drinks, and desserts shop in Muscat, collaborated with us on a brand identity redesign project to replace its outdated visual representation and connect better with its target audience. Rio's products are associated with happiness and summer refreshment, forming the basis of the strategic approach. The brand identity design process included the creation of a new logo that retained the essence of the old one but improved legibility. A vibrant color palette was chosen to convey freshness and joy. Playful illustrations depicting happy moments were integrated across various touchpoints, such as packaging, signage, and menus. Customers have responded favorably, leading to increased brand recognition, awareness, and engagement. Rio is now perceived as a sophisticated brand that upholds high standards of quality, differentiating itself in the competitive food and beverage industry.
