Opslane - Identity
Successful startups and digital businesses usually come to a point when they need to scale their infrastructure. At this point, they become in need of DevOps solutions from a specialized team. Opslane is a professional team specializing in DevOps solutions and providing their services for startups and businesses who need to adopt DevOps methodologies. The name that they chose to represent them is a mix of two words, DevOps and Lane. Working on the logo we tried to include their philosophy in a simple but strong mark that combines the well-known shape for the DevOps process, the concept of the lane that they walk through when working with their clients, and the scalability and flexibility effect. We worked together on the logo mark and a flexible complete identity system to represent them on both digital and printed media and using our mark in a 3d treatment for the graphic style.