Grill Factory is a restaurant based in UAE, they make grilled food, burger and sandwiches. They asked for a logo and visual identity to implement in their place and materials. We started to work on the logo considering to do 2 versions of it (Arabic and English). The Arabic and English type are matched to have the same form and characteristics. Then we chose to use these hatching illustrations in our designs with bold typography and our red-orange color to give the desired look and feel.